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Digital Marketing for Small Business: How to Get Started

Nancy Okereke |
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When you Google the term digital marketing, you'll find a vast amount of information available on the subject.  And you, a small business owner, may not have the means to test all of the different marketing techniques out there. Does this mean you should ignore online marketing altogether? Absolutely not. Without a digital presence, you risk losing potential customers to other businesses. To get started, click on a link below to skip to the relevant section, or read on to discover how you can effectively grow your small business with digital marketing . Table of Contents What is digital marketing? Digital marketing refers to the use of online channels to promote products and services and engage with present and potential customers. Businesses make use of websites, social media, search engines, emails, and other digital channels for this kind of marketing.  In simpler words, all marketing activities that take place online are called digital or online mar...
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How to Build Brand Awareness for your Small Business

Nancy Okereke |
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What happens if you run a business no one knows about? The answer is simple: no one will buy from you. You could have the most valuable product or deliver the best customer service, but if your business is unknown, your customers will go elsewhere.  So how do you let people know about your business? Brand awareness is the key.  As a small business owner, building brand awareness should be at the top of your digital marketing strategy. The goal is for your target audience to recognise and choose your brand as the solution to a problem they have.  In this article, we’ll explore what brand awareness is and how you can build brand awareness for your small business. Table of Contents What is brand awareness? Brand awareness is how familiar customers are with a business and its products or services. It is the extent to which customers can recognize or remember a brand and associate it with certain characteristics. Brand awareness is a key metric for any...
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